We are aiming to transform the food and drink industry, by empowering everyone to make better, more sustainable choices. Consumers want to buy less environmentally harmful food but lack the information needed to inform those choices. We are on a mission to fix that problem, and bring full climate transparency to the market.
In the first instance, we’re helping businesses understand, score and display the environmental impact of their products to consumers. Customers then have the information needed to choose less environmentally harmful products, while businesses are motivated into improving processes, sourcing and emissions to secure a better score.
We’re confident that working together, responsible businesses and conscious consumers can change the world for the better.